Our client is a forward-thinking, dynamic organisation experiencing continued growth and now seeking a Campaign Manager to join its Business Development (Marketing) team. This position provides the chance to lead integrated, multi-channel campaigns, influence brand direction, and oversee a small marketing team within a well-established, industry-leading company.

Product-Led Growth (PLG)

• Drive a company-wide PLG strategy, using behavioural insights to boost activation, adoption, and retention.

• Partner with Product, user experience and Solutions to align product innovation with growth goals.

• Ensure all campaigns support core business objectives, brand direction, objectives and key results.

• Create high-impact content and campaign assets, landing pages, optimisation copy, in-portal messaging and CRO-focused content.

• Brief creative, social, PR and events into the Brand & Campaigns team to deliver seamless experiences.

• Turn performance insights into powerful brand actions.

• Lead CRO testing across websites, landing pages and key funnels.

• Build data and behaviour-driven hypotheses.

• Work with UX and Solutions teams to remove friction and improve user flow.

• Own dashboards and reporting across GA4, Looker, HubSpot and internal data sources.

• Provide insights to shape strategy, product decisions and commercial forecasting.

• Partner with the Brand & Campaigns team to optimise paid channel performance.

• Plan and execute multi-channel B2B campaigns end-to-end.

• Lead brand campaigns for both B2B and B2C audiences.

• Oversee delivery across email, social, paid media and content.

• Run nurture journeys for Local Authority audiences.

• Champion consistent, compelling brand messaging across all touchpoints.

• Maintain brand guidelines, templates and client-facing materials.

• Manage service email campaigns from concept to reporting.

• Oversee paid media strategy to amplify reach and drive leads.

• Support social content creation, blogs, website updates, imagery and SEO.

• Analyse channel performance to maximise ROI.

• Build clear, insight-led KPI reports.

• Use data to refine targeting and accelerate continuous improvement.

• Collaborate with events and content teams on promotional activity.

• Support thought leadership initiatives and event-driven campaigns.

• Experience overseeing creatives, junior marketers or agencies.

• 3–5 years’ marketing experience with confident B2B campaign delivery.

• Solid understanding of digital, email, social, content and events.

• Brand management expertise with consistent messaging delivery.

• Excellent communication skills and meticulous attention to detail.

• A data-driven mindset and confidence with analytics tools.

• Strong organisational skills managing multiple campaigns at once.

• Knowledge of CRM systems, automation and analytics platforms.

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If your application is successful, we will contact you and manage your personal data in accordance with the guidelines of GDPR. If your application has been unsuccessful, we will delete your application within 6 weeks and all record of your data. Katie Bard is acting as an employment agency.