Location: Birmingham City Centre - Hybrid

Our progressive and innovative client are going through a significant period of growth and product expansion. They are seeking a Growth, Product & Insights Lead to drive data-led growth, conversion optimisation and insight-driven product strategy. This role works across Product, Marketing, UX and Commercial functions, acting as a central link between behavioural insight and strategic execution.

This is an excellent opportunity for someone who thrives on understanding customer behaviour, translating data into strategy, and influencing product direction.

• Build and embed a PLG framework across multiple product lines.

• Define activation, adoption and retention triggers using behavioral insights.

• Work closely with Product and UX teams to align product evolution with

growth goals.

• Lead CRO experimentation across websites, landing pages and in-product flows.

• Develop and test hypotheses based on data, user behaviour and UX best practice.

• Implement improvements to reduce friction and increase conversion rates.

• Own reporting across GA4, Looker, HubSpot and internal datasets.

• Produce commercial insights and forecasting to support strategic planning.

• Monitor and optimise paid channel performance with campaign teams.

• Create performance-led content, landing pages and in-portal messaging.

• Work alongside brand, content and campaign specialists to ensure cohesive delivery.

• Line-manage a Digital Marketing Officer, supporting development in analytics and optimisation.

• Promote a culture of testing, iteration and evidence-based decision making.

• Circa 5+ years in growth marketing, CRO, digital optimisation or product marketing.

• Strong analytical capability with hands-on experience in GA4, Looker/Data Studio and HubSpot.

• Proven experience in funnel optimisation, behavioural insights, and experimentation

• Experience working across both B2B and B2C environments.

• Confident communicator able to influence cross-functional and senior stakeholders.

• Experience within a product-led growth environment is highly desirable.

• Understanding of how AI can drive behaviour-based onboarding, nudges and personalisation.

Katie Bard is acting as an agency and is an equal opportunities employer.